This talk took place on November 15, 2021, as part of Type@Cooper's Herb Lubalin Lecture Series. The recording and archiving of the events is generously supported by TypeCulture.
Since his death in 1813, much has been written about Giambattista Bodoni. While Anglo-saxon historians have tended towards severe criticism of his types – we remember William Morris’s extreme and unwarranted pontification “[…] the sweltering hideousness of the Bodoni letter” – the Italians have often gone in the opposite direction, as in the case of Franco Maria Ricci who talks of the “melancholic intimacy” and “magic” of Bodoni’s typefaces.
What has been missing until recently is a real analysis of Bodoni’s typographical output. In this talk I will discuss his romans and italics (and other species of his latin types) within the historical and artistic context of his times. We shall compare his types with those of Pierre Simon Fournier, who greatly influenced him, and we shall also look at Bodoni's development of the “modern” face in relation to Didot. While we shall appreciate Bodoni’s amazing dexterity in the very rare art of punchcutting and the refined elegance of some of his typefaces, we shall not shirk from investigating some of the more puzzling and shadier areas of his production, especially in the light of certain psychological considerations.
Following his training in typographic design at the London College of Printing, James Clough moved from London to Milan in 1971 and pursued a career in typography, lettering and calligraphy. For the past thirty years he has deepened his knowledge of the history of type and the graphic arts and he has lectured on these subjects in Italy and various European countries as well as the USA. Besides his many articles and lectures on Bodoni, Clough is the author of Alphabets of Wood, a history of Italian wood type, and Signs of Italy. From 2016 to 2019 the Italian newspaper La Repubblica published his Sunday column on historical and modern Italian inscriptions and signs. Earlier this year, as a member of the Nebiolo History Project, he gave a talk for the Herb Lubalin Lecture Series on Microgramma and Eurostile.